Building brands, forging relationships.
Convergence is a communication and customer marketing agency specialising in the construction, building and housing sectors.
Where communication expertise meets the building trades, at the crossroads of marketing and sales challenges, it has become, over the years, the agency of choice for brands that lead their markets: manufacturers, distributors, federations and trade bodies.
In the service of constructive communication: the meeting point of tactical strategy, meaningful creativity and operational excellence in delivering the projects entrusted to it.
Since 1988, Convergence has brought recognised expertise to players in the construction, building and housing sectors. Through an approach to the brand grounded in its business challenges, we place consultancy and customer insight at the heart of our support.
Paul Ricateau et Geoffrey Saugeon, directeurs associés à Convergence
Everything you need to know about Convergence
What is a communication agency specialising in the construction industry?
The role of a communication agency specialising in the building markets is to support the sector's brands — primarily manufacturers and distributors — in managing and improving their external and internal communication around the issues tied to their challenges. The agency works closely with its clients, developing and deploying effective communication strategies to:
- Launch a product, range or service
- Create preference among tradespeople
- Inspire and guide specifiers
- Build a strong, differentiating brand
- Energise your distribution networks (builders' merchants, DIY superstores)
- Grow your business through operational marketing
- Design impactful communication campaigns
- Create targeted communication content and materials
Why work with a communication agency specialising in construction and housing?
In many respects, the construction industry is undergoing profound transformation. To keep making an impact, brand communication demands more clarity than ever: messaging that is useful and clear, expert and transparent, authentic and committed. Being supported by a specialist agency can therefore prove a valuable day-to-day asset for marketing and communication teams:
- Because your communication demands a fine-grained understanding of market challenges and your audiences' expectations, as well as your brand's DNA
- Because we share the same culture: we know your audiences and your markets, and bring an informed perspective on your challenges
- Because we speak the same language: we save time and get straight into action!
- Because we combine our communication expertise with solid technical grounding in the construction industry
- Because we carry out in-depth market analysis: usage and trends, regulations, benchmarking, personas and more
- Because our specialisation guarantees the relevance, targeting and performance of your communication activities
What services do we offer?
Consultancy, creative and production: from the idea to its operational delivery, we build the communication strategy of players in the building, construction and housing sector.
At Convergence, we offer a 360° vision of your communication to address your various challenges. By approaching your brand through the lens of its business challenges, we place consultancy and customer insight at the heart of our support.
What is our story?
Founded in 1988 in Bordeaux, the agency has grown over the years by building a team of passionate multi-specialists.
Year after year, working alongside its client partners — mainly manufacturers and distributors — it has developed recognised expertise in the building, construction and housing sector. Today the agency brings together nearly 15 in-house team members and a network of specialist partners.
Established in Lyon and Paris since 2014, Convergence supports its clients across France.
What is our ambition?
Through communication, we want to play an active part in the construction industry's transformation towards sustainable, virtuous building. To achieve this, we turn your communication into a powerful instrument of positive impact and value creation for the sector.
By implementing innovative and responsible communication and customer marketing strategies, we aspire to build a future in which building and housing converge towards sustainable practices.
In this way, we aim to place our expertise at the service of a positive transformation of the sector, towards communication that is useful and meaningful, creating connection and value for professionals.
Why work with an agency specialising in building, construction & housing?
We speak the same language, know your target audiences and understand your challenges. Convergence helps you rise to the challenges of a sector in the midst of transformation, in support of sustainable, meaningful communication.
Launching a product, range or service
Building preference among tradespeople
Inspiring and guiding specifiers
Building a strong and distinctive brand
Energising your distribution networks (builders' merchants, DIY superstores)
Growing your business through operational marketing
Designing high-impact communication campaigns
Creating targeted content and communication materials
Manufacturers and distributors: they put their trust in us
Since 1988, Convergence has brought recognised expertise to players in the construction, building and housing sectors. We approach the brand across all its business challenges, placing consultancy and customer insight at the heart of our support.
