At a time when contact points are multiplying, it is essential to guarantee the impact and consistency of your communication tools. When it comes to designing, writing and producing your 360° communication content and materials, our expertise in the construction industry makes all the difference.
Your marketing tools are your brand strategy in action, securing your visibility and achieving your brand image and sales objectives. They convey your values and personality while allowing your brand promise to shine through. Perfect harmony between substance and style!
For communication by construction industry players, proof-based messaging is the order of the day!
From product catalogues to motion design videos, via social media or the creation of a newsletter: the growth and longevity of construction brands are now governed by the hard law of reputation and the need to showcase proof.
Your content must be useful, deliver strong added value and evoke an emotion that leaves a lasting impression and sets you apart in a competitive market saturated with information.
Your communication tools are a reflection of your expertise and your commitments: they serve your brand image, attract new customers and generate leads.
Your content demands a high level of consultancy and great discipline and rigour in its design, its writing and its production. That is why we put our experts at the service of your project.
- Your content conveys your brand's values, culture and vision: we recommend the formats best suited to your objectives and to your target audiences' behaviour.
- Brochures, articles, social media, emailing, newsletters, web series, podcasts, white papers, catalogues, video, point-of-sale displays, packaging, banners, exhibition stands: we design, write and produce the full range of tools with the guarantee of rigour demanded by our specialisation in the building and construction markets.
- We advise you on the distribution channels and levers that turn your communication materials into genuine accelerators of visibility or sales.
- We work in full compliance with your graphic and editorial guidelines, while giving your tools a distinctive character suited to the context in which they are used.
- We are in constant contact with the players in the construction ecosystem. This immersion enriches us and enables us to be creative and full of fresh ideas in the formats, concepts and messages we put forward.
Our agency addresses every challenge faced by brands in the building and construction sector
Launching a product, range or service
Building preference among tradespeople
Inspiring and guiding specifiers
Building a strong and distinctive brand
Energising your distribution networks (builders' merchants, DIY superstores)
Growing your business through operational marketing
Designing high-impact communication campaigns
Creating targeted content and communication materials
Why choose us for the production of your communication tools?
Sandrine Jarlaud, Graphic Designer at Convergence