Habits may be made to be changed, but the practices and ways of working of professionals remain deeply rooted in the construction sector. So how do you convince tradespeople to switch to your solutions? How do you build brand preference and engage a community?
Our objective is to make professionals' daily lives easier and simpler, help them save time and showcase their expertise. To achieve this, we are committed to making a positive impact by creating marketing highlights that guide tradespeople towards more responsible, sustainable brands and products.
We create marketing highlights – relational or promotional – that guide construction professionals and DIY enthusiasts towards brands that genuinely and sustainably make their daily lives easier.
Engaging professionals at every stage of the customer journey is our top priority! Together, we design the best strategy to build and nurture that engagement, create brand preference, and roll out 360° communication materials to increase your visibility.
Our expertise in the construction and housing sector allows us to develop campaigns that are both attractive and effective. The goal: to drive footfall at the point of sale and collect data to deepen your customer knowledge and strengthen their engagement.
- Whether it is a new product launch, a commercial campaign or a brand milestone (such as an anniversary), you need to create an atmosphere that encourages purchase: dramatising the self-service area, dressing gondola ends, staging an in-store event, and so on. From the very design stage of the campaign, we factor in the retailer's constraints (such as the footprint of the display) as well as those of your sales teams (such as assembling the POS displays).
- To encourage professionals to engage, you need to pair your campaign with a mechanic. Promotional, relational or service-based: it is a great way to feed your brand with quality content and to engage your community in a fun way, at the point of sale and online alike!
- Beyond the point of sale, your campaigns come alive online! Boosting the visibility of your campaigns through the web is now essential (e-mailing, social media, landing pages and more). Digital is an excellent lever for engaging your community, creating drive-to-store traffic and, of course, capturing leads that you can nurture later on!
Our finest collaborations, told by the people who know them best
Convergence provides us with high-quality support, delivered by a responsive and fully committed team. Their excellent understanding of our challenges and specific needs, combined with their creativity and ability to deliver, is a real asset.
Eugénie C. Communications Manager
Convergence imagined and delivered the tools best suited to the launch of our Elixair range, thanks to their knowledge of our sector, the quality of their work and their ability to push our thinking ever further. A true partnership of equals where we challenge each other to keep improving!
Katerina V. Global Communication Manager Pam Building
Since I arrived in the construction sector, working with Convergence has been a real asset. Their understanding of the market and its customers, their creativity and the quality of their support bring genuine added value to our campaigns. A trusted partner who is a pleasure to work with.
Valentine G. Marketing Manager
Attentiveness, responsiveness, expertise and creativity are the words that best sum up our collaboration with Convergence. The agency has supported JELD-WEN in developing the brand for several years and has created a genuine campaign tone that quickly became the brand's signature.
Anne R. Marketing and Communications Manager
Convergence has been able to adapt to our organisation and has become a genuine day-to-day support as a hyper-specialist in communication for the construction industry.
Maxime B. Communications, Marketing and Specification Manager
The Convergence teams supported us in defining and structuring our new range. They helped us design a universe, messages and tools perfectly suited to our target audience, to convey the key information clearly and powerfully.
Alexandre P. Product, Communications and Digital Manager
A great day-to-day collaboration: the team immediately understood the PUM universe, while bringing innovative ideas to the table. Special thanks to Véronique for the quality of our exchanges and her responsiveness, which make projects smooth and efficient.
Lea C. Commercial Communications Officer
Thank you for your support — a successful campaign on every level, with KPIs that put a big smile on our faces 🤩
Anaïs G. Digital Specialist
Beyond the support we receive throughout a project, what is particularly valuable when working with Convergence is the upstream phase: they take the time to analyse the environment and the target audiences, and to take a step back. That is very important for our strategic projects!
Nicolas B. Client Marketing and Training Manager
Convergence stands out for its agile, professional support, offering excellent expertise across all of our launch projects. Strategies are tailor-made to our objectives and communication is always transparent!
Juliette T. Communications Manager
When the time came to unveil our new brand platform, Convergence found just the right words to create a clear, impactful identity for us. Clients and employees alike embraced it immediately.
Priscille T. Operational Marketing Manager
Thanks to Convergence's expertise in the construction sector, we were able to move forward much faster, developing tools perfectly suited to the specific needs of our B2B audience.
Rami J. Marketing and Communications Director
Working with Convergence means being able to put yourself in the hands of an enthusiastic, efficient team that understands our business challenges perfectly. Thank you for bringing our projects to life.
Alizée E. B2B2C Marketing Project Manager
Working with Convergence makes a real difference on the various topics that concern us as a construction manufacturer. We don't need to train them — they already know the market.
Stefen W. Communications Officer
Convergence has supported us for 5 years, on one-off projects as much as on more strategic challenges. Their knowledge of the sector, of our clients and of our challenges is genuine added value, and our collaboration grows richer project after project.
Aurélie B. Client Marketing and Communications Manager
A responsive, available and highly rigorous team, with solid expertise in the construction sector and consistently sound advice. Their creative approach gave our catalogue a real boost. A big thank you to the whole Convergence team for their commitment and the quality of this great collaboration.
Lauren C. Publishing Manager
Convergence's specialisation makes all the difference! I particularly appreciate their responsiveness, their ability to listen and the thinking they bring to our projects. Their strategic and operational support makes for a valuable, effective collaboration.
Virginie Q. Operational Marketing & Communications Manager
In CONVERGENCE we found much more than a marketing agency: a true strategic partner, able to understand our challenges, take ownership of our objectives and turn them into impactful campaigns, always delivered with professionalism, creativity and positive energy.
Nadine C. & Marion C. Marketing and Communications Officers
Our agency addresses every challenge faced by brands in the building and construction sector
Launching a product, range or service
Building preference among tradespeople
Inspiring and guiding specifiers
Building a strong and distinctive brand
Energising your distribution networks (builders' merchants, DIY superstores)
Growing your business through operational marketing
Designing high-impact communication campaigns
Creating targeted content and communication materials
How can we help you make your trade marketing campaigns a success?
Véronique Giraudeau, Client Services Director at Convergence