Undergoing profound transformation, the construction and housing sector demands meaning, clarity and consistency in brand communication. The relevance of your brand strategy therefore shapes everything you say and the communication angles that will secure longevity, awareness and visibility with your target audiences.
Whether you are working on a brand architecture project, evolving your identity or launching a new offering, our ambition is to transform your image and your messaging for the better, making your communication clearer, more meaningful and more engaging. Your communication becomes a powerful instrument for positive change.
Manufacturers and distributors: brand strategy is the essential starting point for all your communication activity
Brand strategy has a direct influence on how a brand communicates. Whether corporate, product or commercial, it conveys the values that make your brand unique. Today, brand strategy must run through every department of the business.
In designing your unique brand territory, we consider every aspect – naming, logo, storytelling, visual identity, graphic and editorial guidelines – through the lens of communication that is sustainable, differentiating and engaging for trade professionals.
Working hand in hand with your teams, every project is a new playing field for our creativity and our expertise in the building sector. Our goal is to create a strong emotional bond with your audiences: one built on trust and transparency.
Whether it is your brand signature, your storytelling or your visual territory, we shape your image to reflect your values and your mission. Across print and digital communication alike, every asset is an opportunity to strengthen your leadership.
- Brand promise: it should express the most inspiring and convincing proposition your brand can convey to its audiences. Proof-driven, this promise takes concrete form through clearly identified tools (print, digital and beyond), both internally and externally.
- Brand platform: the company’s DNA — its purpose, vision, mission, promise, values, ambition, value proposition, personality…
- Brand positioning: market research, buyer persona definition and identification of the market segment to win enable your prospects to associate your brand with specific attributes, setting it apart from your competitors.
- Brand architecture: the company structure describing the relationships between the main brands, sub-brands and ranges, products and services.
- Brand messaging and territory of expression: the way a brand expresses its personality and distinctiveness through a signature, storytelling that stirs emotion, and a consistent tone and messages across its communication materials (editorial guidelines).
- Visual identity and communication territory: making a company instantly recognisable across every medium where it may appear, with rules defined in a set of graphic guidelines.
- Graphic guidelines and brand book: the set of rules and codes specific to a brand’s visual identity, applied to all communication materials: logo, typography, colours, graphic elements, iconography…
Our finest collaborations, told by the people who know them best
Attentiveness, responsiveness, expertise and creativity are the words that best sum up our collaboration with Convergence. The agency has supported JELD-WEN in developing the brand for several years and has created a genuine campaign tone that quickly became the brand's signature.
Anne R. Marketing and Communications Manager
Convergence stands out for its agile, professional support, offering excellent expertise across all of our launch projects. Strategies are tailor-made to our objectives and communication is always transparent!
Juliette T. Communications Manager
Since I arrived in the construction sector, working with Convergence has been a real asset. Their understanding of the market and its customers, their creativity and the quality of their support bring genuine added value to our campaigns. A trusted partner who is a pleasure to work with.
Valentine G. Marketing Manager
Convergence's specialisation makes all the difference! I particularly appreciate their responsiveness, their ability to listen and the thinking they bring to our projects. Their strategic and operational support makes for a valuable, effective collaboration.
Virginie Q. Operational Marketing & Communications Manager
Convergence has been able to adapt to our organisation and has become a genuine day-to-day support as a hyper-specialist in communication for the construction industry.
Maxime B. Communications, Marketing and Specification Manager
In CONVERGENCE we found much more than a marketing agency: a true strategic partner, able to understand our challenges, take ownership of our objectives and turn them into impactful campaigns, always delivered with professionalism, creativity and positive energy.
Nadine C. & Marion C. Marketing and Communications Officers
When the time came to unveil our new brand platform, Convergence found just the right words to create a clear, impactful identity for us. Clients and employees alike embraced it immediately.
Priscille T. Operational Marketing Manager
A responsive, available and highly rigorous team, with solid expertise in the construction sector and consistently sound advice. Their creative approach gave our catalogue a real boost. A big thank you to the whole Convergence team for their commitment and the quality of this great collaboration.
Lauren C. Publishing Manager
Thank you for your support — a successful campaign on every level, with KPIs that put a big smile on our faces 🤩
Anaïs G. Digital Specialist
Thanks to Convergence's expertise in the construction sector, we were able to move forward much faster, developing tools perfectly suited to the specific needs of our B2B audience.
Rami J. Marketing and Communications Director
Convergence has supported us for 5 years, on one-off projects as much as on more strategic challenges. Their knowledge of the sector, of our clients and of our challenges is genuine added value, and our collaboration grows richer project after project.
Aurélie B. Client Marketing and Communications Manager
Convergence imagined and delivered the tools best suited to the launch of our Elixair range, thanks to their knowledge of our sector, the quality of their work and their ability to push our thinking ever further. A true partnership of equals where we challenge each other to keep improving!
Katerina V. Global Communication Manager Pam Building
The Convergence teams supported us in defining and structuring our new range. They helped us design a universe, messages and tools perfectly suited to our target audience, to convey the key information clearly and powerfully.
Alexandre P. Product, Communications and Digital Manager
A great day-to-day collaboration: the team immediately understood the PUM universe, while bringing innovative ideas to the table. Special thanks to Véronique for the quality of our exchanges and her responsiveness, which make projects smooth and efficient.
Lea C. Commercial Communications Officer
Beyond the support we receive throughout a project, what is particularly valuable when working with Convergence is the upstream phase: they take the time to analyse the environment and the target audiences, and to take a step back. That is very important for our strategic projects!
Nicolas B. Client Marketing and Training Manager
Convergence provides us with high-quality support, delivered by a responsive and fully committed team. Their excellent understanding of our challenges and specific needs, combined with their creativity and ability to deliver, is a real asset.
Eugénie C. Communications Manager
Working with Convergence makes a real difference on the various topics that concern us as a construction manufacturer. We don't need to train them — they already know the market.
Stefen W. Communications Officer
Working with Convergence means being able to put yourself in the hands of an enthusiastic, efficient team that understands our business challenges perfectly. Thank you for bringing our projects to life.
Alizée E. B2B2C Marketing Project Manager
Our agency addresses every challenge faced by brands in the building and construction sector
Launching a product, range or service
Building preference among tradespeople
Inspiring and guiding specifiers
Building a strong and distinctive brand
Energising your distribution networks (builders' merchants, DIY superstores)
Growing your business through operational marketing
Designing high-impact communication campaigns
Creating targeted content and communication materials
What is our vision of brand strategy for players in the construction and housing sector?
Paul Ricateau, managing partner at Convergence