All our case studies
Eternit
How do you reposition a heritage brand to support its move upmarket? : Transforming the perception of an iconic material to open up new specification territories
Nicoll
How do you celebrate a brand anniversary alongside the trade? : A campaign that celebrates the brand by talking about others
Nicoll
How do you turn a sales campaign into a must-attend event? : When a sell-out campaign is fully embraced on the ground
Socoda
How do you turn a loyalty programme into an engaging relationship lever? : Convergence supports Socoda in modernising its B2B loyalty programme
Placo Saint-Gobain
How do you relaunch a range in an ultra-competitive market? : Creating preference among tradespeople by turning a technical task into a source of pleasure.
Atlantic (Groupe Atlantic)
How do you turn a technical brand into a strategic partner for architects? : Showcasing expertise to create value and anchor the B2B relationship for the long term.
Valobat
How to successfully launch a digital service in the construction industry? : Talking straight, aiming true and activating every field touchpoint
Soprema Entreprises
How do you generate qualified leads with a high-performance digital strategy? : Creating content that informs, reassures and converts in a technical world
France Matériaux
How do you modernise a brand while strengthening sales activation? : Rethinking the identity and structuring the year with an operational marketing plan
Cromology
How do you turn the catalogue into a tool that serves the pros? : Combining clarity, brand identity and on-site usefulness to strengthen the B2B relationship
BWT
How do you create brand preference among tradespeople? : Sharing knowledge, building skills and showcasing know-how
Hager
How do you support tradespeople right where the worksite happens? : Rolling out communication that is genuinely useful to the pros and talks straight
Raboni
How to bring a customer promise to life in the builders' merchant sector? : Strengthening team and customer engagement around a new brand identity
Plafometal
How to make a new product launch a success in the housing sector? : Clear positioning and a strong identity
Saint-Gobain
How to support renovation in the construction industry's key sectors? : 3 white papers to influence decision-makers
Wilo
How to communicate effectively with specifiers in the commercial-building sector? : A strategy to inform and convince construction decision-makers
Weber Saint-Gobain
How to launch a sustainable range and support change without causing disruption? : Presenting a range transition to professionals, providing reassurance on quality and showcasing new commitments
Recticel Insulation
How to generate tradesperson/specifier leads and increase the visibility of your solutions? :
CLIM+
Builders' merchants: how to strengthen your presence and meet the needs of the pros? : A brand repositioning, a "pro et proche" message, useful and impactful tools
Knauf
How to boost your sales and generate volumes in the short term? : Increasing the visibility of its solutions in builders' merchants
Parexlanko
How to give your packaging greater visibility in builders' merchants and DIY superstores? : Towards a strong, recognisable and easily adaptable identity
Nicoll
How to launch a new range on the market and build buy-in among the pros? : A clear value proposition, with a simple, clear and impactful message
Placo Saint-Gobain
When Placo® strengthens its position as the benchmark player on the painter's fillers market : « On est bleu mais on n’est pas des bleus »
Ytong (Groupe Xella)
How do you raise the profile of a virtuous material among single-family housebuilders? : “Constructeurs Malins”: a response that is both knowing and pragmatic
Nicoll
How do you relaunch a historic range with installers and specifiers? : Towards a more relationship-driven communications positioning
Rehau
Impact by REHAU: how do you create connection and value with housing professionals? : Banking on an in-depth rather than opportunistic approach
ISOVER Saint-Gobain
Launch of the Rénov’aides services platform : An offbeat tone for maximum impact
Chaffoteaux (Ariston Group)
How do you turn the RE2020 regulation into a prime communication opportunity with construction specifiers? : Substance, style and flawless operational delivery
Siporex (Groupe Xella)
Repositioning the Siporex interior fit-out brand : A new communication territory to inspire every project
NORTON Saint-Gobain
Launching 4X4 Silencio : A new range of diamond blades in tune with the times
Schneider Electric
Winning over residential specification! : How do you reach specifiers with a targeted communication strategy and tailored content?
Hilti
"Les pros de la Réno" commit to worksite success : How do you support tradespeople in a way that truly meets their expectations?
Gedibois
Building your catalogue well means building your customer relationship well : How do you turn your catalogue into a reference guide for all construction professionals?
Parexlanko
Full-scale support : How do you structure your brand messaging for the launch of a new range?
Placo Saint-Gobain
A partnership built on solid muscle : How do you bring visibility and impact to your campaign with a brand-ambassador duo?
Atlantic (Groupe Atlantic)
Peace of mind comes with day-to-day support : How do you build a lasting commitment alongside a brand?
Hilti
A firmly anchored content strategy : How can digital help support specifiers?
ISOVER Saint-Gobain
A customer initiative that makes some noise! : How do you raise awareness of acoustic comfort among professionals and private individuals?
STRADAL
SECURIONE®: a system at the head of innovation : How do you cement a brand's leadership with specialist builders' merchants?
Zolpan
An innovation with a breath of fresh air : What marketing and editorial approach can draw specifiers' attention to an innovation?
La Plateforme du Bâtiment
When a distributor sets course for "Worksite Solutions" : How do you make tradespeople's daily lives easier by bringing them solutions suited to every type of worksite?
Knauf Insulation
Bruno: the viral insulation challenge! : How do you strengthen your relationship with tradespeople and make an effective move into social media?
ISOVER Saint-Gobain
A product launch at just the right temperature : How do you guide professionals and private individuals through their renovation project?
DISPANO (Groupe Saint-Gobain)
The G.P.S catalogue : How do you support tradespeople as closely as possible to their needs?
TERREAL
A bonding agent that bonds with the pros! : How do you energise and engage a community of tradespeople around a brand's values?
FESTOOL
Tools that celebrate tradespeople : How do you run sales activations for a community of tradespeople all year round?
DISPANO (Groupe Saint-Gobain)
Network activation: a partnership firing on all cylinders! : How do you create a lasting collaboration between a leading merchant and a communication agency?
ASTURIENNE Saint-Gobain
10 days to boost the pros' back-to-work season and energise the network : How do you build a meaningful sales campaign to drive purchases and build loyalty?
ROCKFON (Groupe ROCKWOOL)
ARCHITECT@WORK: a stand that makes a lasting impression and wins over architects : How do you create special connections with construction specifiers at a trade show?
P.A.I (Groupe PSI)
On the road to a self-service area that guides customers' choices : How do you make shelving attractive and impactful for tradespeople?
POINT.P Travaux Publics
A new price-and-stock catalogue for civil engineering pros : How do you make professionals' daily lives easier and save them time?
MAPEI