How do you celebrate a brand anniversary alongside the trade? A campaign that celebrates the brand by talking about others
How do you turn a sales campaign into a must-attend event? When a sell-out campaign is fully embraced on the ground
How do you turn a loyalty programme into an engaging relationship lever? Convergence supports Socoda in modernising its B2B loyalty programme
How do you relaunch a range in an ultra-competitive market? Creating preference among tradespeople by turning a technical task into a source of pleasure.
How do you turn a technical brand into a strategic partner for architects? Showcasing expertise to create value and anchor the B2B relationship for the long term.
How to successfully launch a digital service in the construction industry? Talking straight, aiming true and activating every field touchpoint
How do you generate qualified leads with a high-performance digital strategy? Creating content that informs, reassures and converts in a technical world
How do you modernise a brand while strengthening sales activation? Rethinking the identity and structuring the year with an operational marketing plan
How do you turn the catalogue into a tool that serves the pros? Combining clarity, brand identity and on-site usefulness to strengthen the B2B relationship
How do you create brand preference among tradespeople? Sharing knowledge, building skills and showcasing know-how
How do you support tradespeople right where the worksite happens? Rolling out communication that is genuinely useful to the pros and talks straight
How to bring a customer promise to life in the builders' merchant sector? Strengthening team and customer engagement around a new brand identity
How to make a new product launch a success in the housing sector? Clear positioning and a strong identity
How to support renovation in the construction industry's key sectors? 3 white papers to influence decision-makers
How to communicate effectively with specifiers in the commercial-building sector? A strategy to inform and convince construction decision-makers
How to launch a sustainable range and support change without causing disruption? Presenting a range transition to professionals, providing reassurance on quality and showcasing new commitments
How to generate tradesperson/specifier leads and increase the visibility of your solutions?
Builders' merchants: how to strengthen your presence and meet the needs of the pros? A brand repositioning, a "pro et proche" message, useful and impactful tools
How to boost your sales and generate volumes in the short term? Increasing the visibility of its solutions in builders' merchants
How to give your packaging greater visibility in builders' merchants and DIY superstores? Towards a strong, recognisable and easily adaptable identity
How to launch a new range on the market and build buy-in among the pros? A clear value proposition, with a simple, clear and impactful message
When Placo® strengthens its position as the benchmark player on the painter's fillers market « On est bleu mais on n’est pas des bleus »
How do you raise the profile of a virtuous material among single-family housebuilders? “Constructeurs Malins”: a response that is both knowing and pragmatic
How do you relaunch a historic range with installers and specifiers? Towards a more relationship-driven communications positioning
Impact by REHAU: how do you create connection and value with housing professionals? Banking on an in-depth rather than opportunistic approach
Launch of the Rénov’aides services platform An offbeat tone for maximum impact
How do you turn the RE2020 regulation into a prime communication opportunity with construction specifiers? Substance, style and flawless operational delivery
Repositioning the Siporex interior fit-out brand A new communication territory to inspire every project
Launching 4X4 Silencio A new range of diamond blades in tune with the times
Winning over residential specification! How do you reach specifiers with a targeted communication strategy and tailored content?
"Les pros de la Réno" commit to worksite success How do you support tradespeople in a way that truly meets their expectations?
Building your catalogue well means building your customer relationship well How do you turn your catalogue into a reference guide for all construction professionals?
Full-scale support How do you structure your brand messaging for the launch of a new range?
A partnership built on solid muscle How do you bring visibility and impact to your campaign with a brand-ambassador duo?
Peace of mind comes with day-to-day support How do you build a lasting commitment alongside a brand?
A firmly anchored content strategy How can digital help support specifiers?
A customer initiative that makes some noise! How do you raise awareness of acoustic comfort among professionals and private individuals?
SECURIONE®: a system at the head of innovation How do you cement a brand's leadership with specialist builders' merchants?
An innovation with a breath of fresh air What marketing and editorial approach can draw specifiers' attention to an innovation?
When a distributor sets course for "Worksite Solutions" How do you make tradespeople's daily lives easier by bringing them solutions suited to every type of worksite?
Bruno: the viral insulation challenge! How do you strengthen your relationship with tradespeople and make an effective move into social media?
A product launch at just the right temperature How do you guide professionals and private individuals through their renovation project?
The G.P.S catalogue How do you support tradespeople as closely as possible to their needs?
A bonding agent that bonds with the pros! How do you energise and engage a community of tradespeople around a brand's values?
Tools that celebrate tradespeople How do you run sales activations for a community of tradespeople all year round?
Network activation: a partnership firing on all cylinders! How do you create a lasting collaboration between a leading merchant and a communication agency?
10 days to boost the pros' back-to-work season and energise the network How do you build a meaningful sales campaign to drive purchases and build loyalty?
ARCHITECT@WORK: a stand that makes a lasting impression and wins over architects How do you create special connections with construction specifiers at a trade show?
On the road to a self-service area that guides customers' choices How do you make shelving attractive and impactful for tradespeople?
A new price-and-stock catalogue for civil engineering pros How do you make professionals' daily lives easier and save them time?