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The agency

Convergence

Our expertise

Our team
Who are we?

Since 1988, Convergence has been the communications and customer marketing agency specialising in the construction, building and housing industries.
Find out more

Success is a team effort!

Project managers, creatives, strategists, designers, copywriters, graphic artists, web developers and more: come and meet our talented team!
Meet the team
Your challenges
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Your challenges

Launching a product, range or service
Building preference among tradespeople
Inspiring and guiding specifiers
Building a strong and distinctive brand
Energising your distribution networks (builders' merchants, DIY superstores)
Growing your business through operational marketing
Designing high-impact communication campaigns
Creating targeted content and communication materials
Why choose an agency specialising in building, construction & housing?

We speak your language, know your target audiences and understand your challenges. Convergence helps you rise to the communication challenges of a sector undergoing profound transformation.
Discover our expertise Browse our projects
Clients & case studies

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All our projects Clients & case studies

How do you celebrate a brand anniversary alongside the trade?

A campaign that celebrates the brand by talking about others

View the case study

How do you turn a sales campaign into a must-attend event?

When a sell-out campaign is fully embraced on the ground

View the case study

How do you turn a loyalty programme into an engaging relationship lever?

Convergence supports Socoda in modernising its B2B loyalty programme

View the case study

Construction brands: what can we do for you?

Since 1988, Convergence has provided recognised expertise to players in the construction, building and housing sector. By approaching brands through their business challenges, we place consultancy and customer insight at the heart of everything we do.
The culturepros blog

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Visit the blog The culturepros blog

GEO : le nouveau champ de bataille de la prescription BTP Vos clients posent déjà des questions sur vos produits à ChatGPT. Vous savez ce qu'il répond ? Nous avons interrogé les IA sur les marques du bâtiment. Les résultats disent quelque chose de très précis sur ce qui va se jouer dans les 24 prochains mois.

Paul R.

7 min

Read the article

Club or programme: choosing the right lever to drive your sell-out in construction Activating your tradespeople is built around a triptych: relational, transactional, service-based.

Véronique G.

5 min

Read the article

One trophy, three years of hard graft: a look back at France Matériaux's transformation France Matériaux wins the 2026 Trophée Stratégie d'Enseigne for builders' merchants. A look back at a repositioning launched in 2022 with one conviction: turning independence into an offensive strategy.

Paul R.

4 min

Read the article

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culturepros the blog

September 2026

GEO : le nouveau champ de bataille de la prescription BTPVos clients posent déjà des questions sur vos produits à ChatGPT. Vous savez ce qu'il répond ? Nous avons interrogé les IA sur les marques du bâtiment. Les résultats disent quelque chose de très précis sur ce qui va se jouer dans les 24 prochains mois.

Vos clients posent déjà des questions sur vos produits à ChatGPT. Vous savez ce qu'il répond ? Nous avons interrogé les IA sur les marques du bâtiment. Les résultats ouvrent des perspectives sur ce qui va se jouer dans les 24 prochains mois.

Paul R.

7 minutes

Read the article

Club or programme: choosing the right lever to drive your sell-out in construction : Activating your tradespeople is built around a triptych: relational, transactional, service-based.

16 Jul. 2026

5 min

Club or programme: choosing the right lever to drive your sell-out in constructionActivating your tradespeople is built around a triptych: relational, transactional, service-based.

Véronique G.

Read the article

One trophy, three years of hard graft: a look back at France Matériaux's transformation : France Matériaux wins the 2026 Trophée Stratégie d'Enseigne for builders' merchants. A look back at a repositioning launched in 2022 with one conviction: turning independence into an offensive strategy.

12 Jun. 2026

4 min

One trophy, three years of hard graft: a look back at France Matériaux's transformationFrance Matériaux wins the 2026 Trophée Stratégie d'Enseigne for builders' merchants. A look back at a repositioning launched in 2022 with one conviction: turning independence into an offensive strategy.

Paul R.

Read the article

Creativity: the last non-standardised space in construction communication? : Creativity is not just a pretty visual. It is thinking what others, and AI, do not.

06 May 2026

5 min

Creativity: the last non-standardised space in construction communication?Creativity is not just a pretty visual. It is thinking what others, and AI, do not.

Paul R.

Read the article

Construction: communication put to the test of specification : A constructive perspective with Céline Montfaucon, marketing-communication manager at Groupe Atlantic

18 Mar. 2026

4 min

Construction: communication put to the test of specificationA constructive perspective with Céline Montfaucon, marketing-communication manager at Groupe Atlantic

Paul R.

Read the article

Low carbon in construction: why everyone is talking about it… and why no one is listening any more : An omnipresent subject, but one that is less and less legible

09 Feb. 2026

3 min

Low carbon in construction: why everyone is talking about it… and why no one is listening any moreAn omnipresent subject, but one that is less and less legible

Véronique G.

Read the article

Construction communication: between AI and closeness to the field, how Recticel is preparing for 2026 : A constructive perspective with Marion Chateauraynaud and Nadine Coquelin, communicators at the heart of the transformation

13 Oct. 2025

5 min

Construction communication: between AI and closeness to the field, how Recticel is preparing for 2026A constructive perspective with Marion Chateauraynaud and Nadine Coquelin, communicators at the heart of the transformation

Paul R.

Read the article

Setting course for commercial property! : What if that is where your next growth will play out?

26 Aug. 2025

5 min

Setting course for commercial property!What if that is where your next growth will play out?

Véronique G.

Read the article

Customer testimonials: the ROI content for construction industry brands :

06 May 2025

6 min

Customer testimonials: the ROI content for construction industry brands

Véronique G.

Read the article

2026 Barometer: construction and marketing : B2B communication and customer marketing trends in the construction and housing industry

26 Mar. 2025

6 min

2026 Barometer: construction and marketingB2B communication and customer marketing trends in the construction and housing industry

Paul R.

Read the article

Making a success of your product launch in construction in 2025: a how-to guide :

17 Feb. 2025

10 min

Making a success of your product launch in construction in 2025: a how-to guide

Paul R.

Read the article

Communication and regulation: how are construction companies embracing EPR? : Interview with Rami Jabbour, Marketing and Communication Director at Valobat

14 Nov. 2024

6 min

Communication and regulation: how are construction companies embracing EPR?Interview with Rami Jabbour, Marketing and Communication Director at Valobat

Paul R.

Read the article

Putting services back at the heart of the customer experience : A major challenge for construction industry brands

02 Oct. 2024

6 min

Putting services back at the heart of the customer experienceA major challenge for construction industry brands

Véronique G.

Read the article

02 Jul. 2024

5 min

Environmental claims in constructionHow are regulatory changes shaping brand communication?

Manon T.

Read the article

Construction crisis : 4 communication projects to prepare for what comes next and emerge victorious

24 May 2024

6 min

Construction crisis4 communication projects to prepare for what comes next and emerge victorious

Paul R.

Read the article

19 Mar. 2024

7 min

Tradespeople and CSRHow do you genuinely connect your brand narrative to your products?

Manon T.

Read the article

Communicating in 2024: the winning formulas of a housing manufacturer : Interview with Anne Renon, Marketing Manager at JELD-WEN France

17 Jan. 2024

6 min

Communicating in 2024: the winning formulas of a housing manufacturerInterview with Anne Renon, Marketing Manager at JELD-WEN France

Manon T.

Read the article

Renovation: the new promised land for construction brands? : Communicating effectively in a buoyant market

07 Nov. 2023

5 min

Renovation: the new promised land for construction brands?Communicating effectively in a buoyant market

Véronique G.

Read the article

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