Your challenges
Manufacturers and distributors in construction, building and housing: your communication and marketing challenges are specific. Making tradespeople prefer a brand, convincing specifiers, energising a network of builders' merchants or DIY stores, launching a range, nurturing customer relationships over time: each objective calls for a system designed for the professionals you address.
Since 1988, Convergence, a communication and marketing agency specialising in construction, has supported brands such as Placo, Atlantic, Nicoll, Hilti and Point.P in these areas. We have grouped our expertise into eight challenges. For each one, you will find our approach, the levers we activate and case studies showing the results.
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Launching a product, range or service
How do you launch a new offer successfully with construction professionals? Convergence mobilises your teams and your targets: tradespeople, specifiers, builders' merchants.
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Building preference among tradespeople
How do you become the brand tradespeople prefer? Visibility, adoption of your solutions: the method of Convergence, the agency specialising in construction.
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Inspiring and guiding specifiers
How do you gain visibility with architects, design offices and developers? Our method for turning specification into a growth lever.
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Building a strong and distinctive brand
How do you build a meaningful brand strategy and identity? Convergence builds clear, consistent brands for the construction industry.
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Energising your distribution networks (builders' merchants, DIY superstores)
How do you grow your visibility in builders' merchants and DIY stores? Convergence helps construction manufacturers become partners of their distributors.
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Growing your business through operational marketing
How do you steer professionals' choices towards your solutions? Convergence designs operational marketing systems that build preference and engagement.
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Designing high-impact communication campaigns
Clear to be visible: Convergence designs clear, expert and transparent campaigns for construction manufacturers and distributors.
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Creating targeted content and communication materials
How do you design effective communication tools in your own style? Design, copywriting and production of your construction content and communication materials.
