Your challenges

Manufacturers and distributors in construction, building and housing: your communication and marketing challenges are specific. Making tradespeople prefer a brand, convincing specifiers, energising a network of builders' merchants or DIY stores, launching a range, nurturing customer relationships over time: each objective calls for a system designed for the professionals you address.

Since 1988, Convergence, a communication and marketing agency specialising in construction, has supported brands such as Placo, Atlantic, Nicoll, Hilti and Point.P in these areas. We have grouped our expertise into eight challenges. For each one, you will find our approach, the levers we activate and case studies showing the results.