More than ever, to strengthen their position at the point of sale, construction industry manufacturers need to shift their stance: from “suppliers” to “partners” in growth. Activating distribution networks is therefore a major challenge for construction and housing brands.
The rise of private labels, locked-down point-of-sale concepts, self-service areas saturated with information, digitalised customer journeys: it is becoming increasingly complex for manufacturers to stand out at the point of sale and to hold or grow their positions. As a specialist agency, our objective is to align your interests with those of your distributors in a winning, lasting partnership.
Building and housing brands: we help grow your business at the point of sale
We aim to have a positive influence on your distributors (builders' merchants, DIY superstores, QuOFI, integrated and independent networks) to encourage the listing of innovative, sustainable products that genuinely make tradespeople's daily lives easier.
We help energise your distribution networks and motivate your sales force.
We design engaging sell-in / sell-out campaigns, tailored to different types of distributors and target audiences.
To keep your message consistent and clear, we develop sales pitches and sales support tools for your sales teams.
- Through deep immersion at the point of sale and analysis of the constraints and expectations on the ground, we showcase your brand on the shelf. The goal: to highlight your solutions and encourage purchase. Packaging, in-store signage, POS displays, shelf dressing, self-service activation: we design and create the tools that make you stand out at the point of sale.
- We design and roll out your sell-in/sell-out campaigns to secure pre-orders and gain the edge over the competition. For the distributor, it means guaranteed preferential prices, no risk of stock shortages, and the ability to animate their point of sale with a sell-out campaign funded by the brand.
- To support and motivate your distributors, it is essential to develop the right message and the right sales support tools: that way, you help them understand your product ranges and sell them better! We support you in creating the most suitable mechanics, sourcing rewards with high perceived value that will encourage sales teams to take part, producing print and digital communication materials, and handling roll-out and day-to-day management.
Our finest collaborations, told by the people who know them best
Working with Convergence makes a real difference on the various topics that concern us as a construction manufacturer. We don't need to train them — they already know the market.
Stefen W. Communications Officer
Convergence imagined and delivered the tools best suited to the launch of our Elixair range, thanks to their knowledge of our sector, the quality of their work and their ability to push our thinking ever further. A true partnership of equals where we challenge each other to keep improving!
Katerina V. Global Communication Manager Pam Building
Thank you for your support — a successful campaign on every level, with KPIs that put a big smile on our faces 🤩
Anaïs G. Digital Specialist
Convergence has been able to adapt to our organisation and has become a genuine day-to-day support as a hyper-specialist in communication for the construction industry.
Maxime B. Communications, Marketing and Specification Manager
Attentiveness, responsiveness, expertise and creativity are the words that best sum up our collaboration with Convergence. The agency has supported JELD-WEN in developing the brand for several years and has created a genuine campaign tone that quickly became the brand's signature.
Anne R. Marketing and Communications Manager
Beyond the support we receive throughout a project, what is particularly valuable when working with Convergence is the upstream phase: they take the time to analyse the environment and the target audiences, and to take a step back. That is very important for our strategic projects!
Nicolas B. Client Marketing and Training Manager
When the time came to unveil our new brand platform, Convergence found just the right words to create a clear, impactful identity for us. Clients and employees alike embraced it immediately.
Priscille T. Operational Marketing Manager
A responsive, available and highly rigorous team, with solid expertise in the construction sector and consistently sound advice. Their creative approach gave our catalogue a real boost. A big thank you to the whole Convergence team for their commitment and the quality of this great collaboration.
Lauren C. Publishing Manager
The Convergence teams supported us in defining and structuring our new range. They helped us design a universe, messages and tools perfectly suited to our target audience, to convey the key information clearly and powerfully.
Alexandre P. Product, Communications and Digital Manager
Thanks to Convergence's expertise in the construction sector, we were able to move forward much faster, developing tools perfectly suited to the specific needs of our B2B audience.
Rami J. Marketing and Communications Director
Since I arrived in the construction sector, working with Convergence has been a real asset. Their understanding of the market and its customers, their creativity and the quality of their support bring genuine added value to our campaigns. A trusted partner who is a pleasure to work with.
Valentine G. Marketing Manager
Working with Convergence means being able to put yourself in the hands of an enthusiastic, efficient team that understands our business challenges perfectly. Thank you for bringing our projects to life.
Alizée E. B2B2C Marketing Project Manager
A great day-to-day collaboration: the team immediately understood the PUM universe, while bringing innovative ideas to the table. Special thanks to Véronique for the quality of our exchanges and her responsiveness, which make projects smooth and efficient.
Lea C. Commercial Communications Officer
In CONVERGENCE we found much more than a marketing agency: a true strategic partner, able to understand our challenges, take ownership of our objectives and turn them into impactful campaigns, always delivered with professionalism, creativity and positive energy.
Nadine C. & Marion C. Marketing and Communications Officers
Convergence's specialisation makes all the difference! I particularly appreciate their responsiveness, their ability to listen and the thinking they bring to our projects. Their strategic and operational support makes for a valuable, effective collaboration.
Virginie Q. Operational Marketing & Communications Manager
Convergence provides us with high-quality support, delivered by a responsive and fully committed team. Their excellent understanding of our challenges and specific needs, combined with their creativity and ability to deliver, is a real asset.
Eugénie C. Communications Manager
Convergence stands out for its agile, professional support, offering excellent expertise across all of our launch projects. Strategies are tailor-made to our objectives and communication is always transparent!
Juliette T. Communications Manager
Convergence has supported us for 5 years, on one-off projects as much as on more strategic challenges. Their knowledge of the sector, of our clients and of our challenges is genuine added value, and our collaboration grows richer project after project.
Aurélie B. Client Marketing and Communications Manager
Our agency addresses every challenge faced by brands in the building and construction sector
Launching a product, range or service
Building preference among tradespeople
Inspiring and guiding specifiers
Building a strong and distinctive brand
Energising your distribution networks (builders' merchants, DIY superstores)
Growing your business through operational marketing
Designing high-impact communication campaigns
Creating targeted content and communication materials
How do you energise the relationship with your distribution partners?
Geoffrey Saugeon, managing partner at Convergence