In a sector undergoing profound transformation, communication for construction and housing brands must, more than ever, be clear to be visible. To make an impact on the market, manufacturers and distributors are now expected to communicate in a way that is clear, expert, transparent, authentic and committed.
Our clients, drawn from the construction industry, regard us as experts in strategies and campaigns that call for a keen understanding of market challenges and target audience expectations, as well as of the brand's DNA.
Brands in the building and construction sectors: speak less, speak better, speak true!
Digitalisation of practices, shifting patterns of influence, a changing regulatory landscape, information overload… the construction industry faces no shortage of challenges. Communicating effectively demands a deep understanding of what is at stake.
Our sector specialisation allows us to identify more quickly the pain points holding back your performance, and to bring fresh ideas to ROI-driven challenges of business generation combined with your brand-image requirements.
Amid the flood of messages, proof-based messaging is the key to building distinctive creative concepts – singular, yet always true to your brand image. What if the answer were to talk a little less about yourself and a little more about your audiences' concerns?
With touchpoints multiplying, the challenge lies in the operational roll-out of your campaigns. Internally and externally, we activate tactical levers and omnichannel operational solutions (print, digital, social media, influencer marketing, in-store and more).
- Strategic planning: because knowledge of the housing and construction sector is at the heart of our expertise, we define the challenges behind your messaging to uncover the insight on which your message will be built.
- Communication territory: we build the message and the creative and visual concept that will carry your voice to your different audiences. It is the creative idea that will make the difference, leave a lasting impression and engage your audiences.
- Communication plan: we identify the levers to activate, and the materials and actions to develop, to achieve your awareness or commercial objectives.
- Communication content and materials: we design, write and produce the full range of tools and content that carry your message across 360° (brochures, website, social media, content, emailing, POS displays and in-store signage, exhibition stands and more).
- Activation and operational roll-out: reaching out to your audiences, we activate and distribute your messages across every touchpoint (print, digital, in-store, influencer marketing, social media, events and more).
- Steering and project management: as guarantor of the project, we monitor the campaign and manage performance, analyse the results and plan the next steps.
Our finest collaborations, told by the people who know them best
Thanks to Convergence's expertise in the construction sector, we were able to move forward much faster, developing tools perfectly suited to the specific needs of our B2B audience.
Rami J. Marketing and Communications Director
Thank you for your support — a successful campaign on every level, with KPIs that put a big smile on our faces 🤩
Anaïs G. Digital Specialist
Convergence provides us with high-quality support, delivered by a responsive and fully committed team. Their excellent understanding of our challenges and specific needs, combined with their creativity and ability to deliver, is a real asset.
Eugénie C. Communications Manager
Working with Convergence makes a real difference on the various topics that concern us as a construction manufacturer. We don't need to train them — they already know the market.
Stefen W. Communications Officer
Convergence has supported us for 5 years, on one-off projects as much as on more strategic challenges. Their knowledge of the sector, of our clients and of our challenges is genuine added value, and our collaboration grows richer project after project.
Aurélie B. Client Marketing and Communications Manager
Attentiveness, responsiveness, expertise and creativity are the words that best sum up our collaboration with Convergence. The agency has supported JELD-WEN in developing the brand for several years and has created a genuine campaign tone that quickly became the brand's signature.
Anne R. Marketing and Communications Manager
Convergence's specialisation makes all the difference! I particularly appreciate their responsiveness, their ability to listen and the thinking they bring to our projects. Their strategic and operational support makes for a valuable, effective collaboration.
Virginie Q. Operational Marketing & Communications Manager
In CONVERGENCE we found much more than a marketing agency: a true strategic partner, able to understand our challenges, take ownership of our objectives and turn them into impactful campaigns, always delivered with professionalism, creativity and positive energy.
Nadine C. & Marion C. Marketing and Communications Officers
Convergence imagined and delivered the tools best suited to the launch of our Elixair range, thanks to their knowledge of our sector, the quality of their work and their ability to push our thinking ever further. A true partnership of equals where we challenge each other to keep improving!
Katerina V. Global Communication Manager Pam Building
When the time came to unveil our new brand platform, Convergence found just the right words to create a clear, impactful identity for us. Clients and employees alike embraced it immediately.
Priscille T. Operational Marketing Manager
Since I arrived in the construction sector, working with Convergence has been a real asset. Their understanding of the market and its customers, their creativity and the quality of their support bring genuine added value to our campaigns. A trusted partner who is a pleasure to work with.
Valentine G. Marketing Manager
Working with Convergence means being able to put yourself in the hands of an enthusiastic, efficient team that understands our business challenges perfectly. Thank you for bringing our projects to life.
Alizée E. B2B2C Marketing Project Manager
Convergence has been able to adapt to our organisation and has become a genuine day-to-day support as a hyper-specialist in communication for the construction industry.
Maxime B. Communications, Marketing and Specification Manager
Convergence stands out for its agile, professional support, offering excellent expertise across all of our launch projects. Strategies are tailor-made to our objectives and communication is always transparent!
Juliette T. Communications Manager
A responsive, available and highly rigorous team, with solid expertise in the construction sector and consistently sound advice. Their creative approach gave our catalogue a real boost. A big thank you to the whole Convergence team for their commitment and the quality of this great collaboration.
Lauren C. Publishing Manager
A great day-to-day collaboration: the team immediately understood the PUM universe, while bringing innovative ideas to the table. Special thanks to Véronique for the quality of our exchanges and her responsiveness, which make projects smooth and efficient.
Lea C. Commercial Communications Officer
The Convergence teams supported us in defining and structuring our new range. They helped us design a universe, messages and tools perfectly suited to our target audience, to convey the key information clearly and powerfully.
Alexandre P. Product, Communications and Digital Manager
Beyond the support we receive throughout a project, what is particularly valuable when working with Convergence is the upstream phase: they take the time to analyse the environment and the target audiences, and to take a step back. That is very important for our strategic projects!
Nicolas B. Client Marketing and Training Manager
Our agency addresses every challenge faced by brands in the building and construction sector
Launching a product, range or service
Building preference among tradespeople
Inspiring and guiding specifiers
Building a strong and distinctive brand
Energising your distribution networks (builders' merchants, DIY superstores)
Growing your business through operational marketing
Designing high-impact communication campaigns
Creating targeted content and communication materials
What is our added value for your communication campaigns?
Paul Ricateau, Managing Partner at Convergence