A launch is a key moment in the life of a brand. With a specialist agency at your side, you maximise your chances of success and buy-in: internally with your teams, and externally with your target audiences (tradespeople, specifiers, distributors, housebuilders, project owners, contractors, etc.).
We work closely with your teams – marketing, sales or communication – to define THE launch concept that will position your product or service uniquely in your market. From creating the communication territory to adapting the full range of materials, via the deployment of a 360° launch campaign: we put our creativity and market expertise at the service of your project.
We search for a range or product name that carries meaning and is easy to pronounce and remember, to create instant recall. We develop a visual universe and graphic identity to make it easily recognisable and built to last.
We develop a clear positioning and message, and an impactful, distinctive communication territory to stake your claim in the market against the competition.
We design a communication strategy and 360° activation mechanics to launch your product, drive listings and specification, and engage your audiences (internal and external) across every touchpoint.
We create and roll out all the tools and materials needed to deliver the right message to the right audience, in the right place at the right time. Examples: sales pitch, tutorial video, point of sale kit, e-mailing, social media, events, digital campaign, influencer marketing, traditional media, etc.
Why work with an agency specialising in the construction industry for your next product, service or range launch?
- Expertise in the construction market: we speak the same language, so you save time.
- Advanced knowledge of your target audiences, your markets and your challenges: more targeted strategies and more effective activities.
- Support across the entire launch: from strategy through to the roll-out of the 360° action plan and performance measurement.
- No product launch succeeds without bringing the sales force on board: our methodology unites your sales teams from the very start of the project. They are the priority audience and the project's ambassadors!
Launching a new product is an opportunity to explore new market opportunities, position yourself against the competition and align your values with the expectations of professionals. Understanding your target audiences and your ecosystem is essential to providing quality support.
Our finest collaborations, told by the people who know them best
Convergence imagined and delivered the tools best suited to the launch of our Elixair range, thanks to their knowledge of our sector, the quality of their work and their ability to push our thinking ever further. A true partnership of equals where we challenge each other to keep improving!
Katerina V. Global Communication Manager Pam Building
Thanks to Convergence's expertise in the construction sector, we were able to move forward much faster, developing tools perfectly suited to the specific needs of our B2B audience.
Rami J. Marketing and Communications Director
Convergence provides us with high-quality support, delivered by a responsive and fully committed team. Their excellent understanding of our challenges and specific needs, combined with their creativity and ability to deliver, is a real asset.
Eugénie C. Communications Manager
Thank you for your support — a successful campaign on every level, with KPIs that put a big smile on our faces 🤩
Anaïs G. Digital Specialist
Convergence has supported us for 5 years, on one-off projects as much as on more strategic challenges. Their knowledge of the sector, of our clients and of our challenges is genuine added value, and our collaboration grows richer project after project.
Aurélie B. Client Marketing and Communications Manager
A great day-to-day collaboration: the team immediately understood the PUM universe, while bringing innovative ideas to the table. Special thanks to Véronique for the quality of our exchanges and her responsiveness, which make projects smooth and efficient.
Lea C. Commercial Communications Officer
Working with Convergence makes a real difference on the various topics that concern us as a construction manufacturer. We don't need to train them — they already know the market.
Stefen W. Communications Officer
Convergence's specialisation makes all the difference! I particularly appreciate their responsiveness, their ability to listen and the thinking they bring to our projects. Their strategic and operational support makes for a valuable, effective collaboration.
Virginie Q. Operational Marketing & Communications Manager
Working with Convergence means being able to put yourself in the hands of an enthusiastic, efficient team that understands our business challenges perfectly. Thank you for bringing our projects to life.
Alizée E. B2B2C Marketing Project Manager
Convergence has been able to adapt to our organisation and has become a genuine day-to-day support as a hyper-specialist in communication for the construction industry.
Maxime B. Communications, Marketing and Specification Manager
Since I arrived in the construction sector, working with Convergence has been a real asset. Their understanding of the market and its customers, their creativity and the quality of their support bring genuine added value to our campaigns. A trusted partner who is a pleasure to work with.
Valentine G. Marketing Manager
Beyond the support we receive throughout a project, what is particularly valuable when working with Convergence is the upstream phase: they take the time to analyse the environment and the target audiences, and to take a step back. That is very important for our strategic projects!
Nicolas B. Client Marketing and Training Manager
Attentiveness, responsiveness, expertise and creativity are the words that best sum up our collaboration with Convergence. The agency has supported JELD-WEN in developing the brand for several years and has created a genuine campaign tone that quickly became the brand's signature.
Anne R. Marketing and Communications Manager
When the time came to unveil our new brand platform, Convergence found just the right words to create a clear, impactful identity for us. Clients and employees alike embraced it immediately.
Priscille T. Operational Marketing Manager
In CONVERGENCE we found much more than a marketing agency: a true strategic partner, able to understand our challenges, take ownership of our objectives and turn them into impactful campaigns, always delivered with professionalism, creativity and positive energy.
Nadine C. & Marion C. Marketing and Communications Officers
A responsive, available and highly rigorous team, with solid expertise in the construction sector and consistently sound advice. Their creative approach gave our catalogue a real boost. A big thank you to the whole Convergence team for their commitment and the quality of this great collaboration.
Lauren C. Publishing Manager
Convergence stands out for its agile, professional support, offering excellent expertise across all of our launch projects. Strategies are tailor-made to our objectives and communication is always transparent!
Juliette T. Communications Manager
The Convergence teams supported us in defining and structuring our new range. They helped us design a universe, messages and tools perfectly suited to our target audience, to convey the key information clearly and powerfully.
Alexandre P. Product, Communications and Digital Manager
Our agency addresses every challenge faced by brands in the building and construction sector
Launching a product, range or service
Building preference among tradespeople
Inspiring and guiding specifiers
Building a strong and distinctive brand
Energising your distribution networks (builders' merchants, DIY superstores)
Growing your business through operational marketing
Designing high-impact communication campaigns
Creating targeted content and communication materials
How can we support you with your next product launch?
Mathilde Cuveillier, project manager at Convergence