- The agency
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Your challenges
- Launching a product, range or service
- Building preference among tradespeople
- Inspiring and guiding specifiers
- Building a strong and distinctive brand
- Energising your distribution networks (builders' merchants, DIY superstores)
- Growing your business through operational marketing
- Designing high-impact communication campaigns
- Creating targeted content and communication materials
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Clients & work
- Nicoll - How do you celebrate a brand anniversary alongside the trade?
- Nicoll – How do you turn a sales campaign into a must-attend event?
- Socoda - How do you turn a loyalty programme into an engaging relationship programme?
- Placo - How do you relaunch a range in an ultra-competitive market?
- Atlantic - How do you turn a technical brand into a strategic partner for architects?
- Valobat - How to successfully launch a digital service in the construction industry?
- Soprema - How do you generate qualified leads with a high-performance digital strategy?
- France Matériaux - How do you modernise a brand while strengthening sales activation?
- Cromology - How do you turn the catalogue into a tool that serves the pros?
- BWT - How do you create brand preference among tradespeople?
- Hager - How do you support tradespeople right where the worksite happens?
- Raboni - How to bring a customer promise to life in the builders' merchant sector?
- Plafométal - How to make a new product launch a success in the housing sector?
- Saint Gobain - How to support renovation in the construction industry's key sectors?
- Wilo - How to communicate effectively with specifiers in the commercial-building sector?
- Weber - How to launch a sustainable range and support change without causing disruption?
- Recticel Insulation - How to generate tradesperson/specifier leads and increase the visibility of your solutions?
- CLIM+ - How to strengthen your presence and meet the needs of the pros?
- KNAUF - How to boost your sales and generate volumes in the short term?
- Parexlanko - How to give your packaging greater visibility in builders' merchants and DIY superstores?
- Nicoll - How to launch a new range on the market and build buy-in among the pros?
- Placo - When Placo® strengthens its position as the benchmark player on the painter's fillers market
- Ytong - How do you raise the profile of a virtuous material among single-family housebuilders?
- Nicoll - How do you relaunch a historic range with installers and specifiers?
- Rehau - How do you create connection and value with housing professionals?
- Isover - Launch of Isover's Rénov’aides services platform
- Chaffoteaux - How do you turn the RE2020 regulation into a prime communication opportunity with construction specifiers?
- Siporex - Repositioning the Siporex interior fit-out brand
- Norton Clipper - Launching a new range of diamond blades in tune with the times
- Schneider Electric - How do you reach specifiers with a targeted communication strategy and tailored content?
- Hilti - How do you support tradespeople in a way that truly meets their expectations?
- Parex Lanko - How do you structure your brand messaging for the launch of a new range?
- Placo - How do you bring visibility and impact to your campaign with a brand-ambassador duo?
- Atlantic - How do you build a lasting commitment alongside a brand?
- Hilti - How can digital help support specifiers?
- Isover - How do you raise awareness of acoustic comfort among professionals and private individuals?
- Stradal - How do you cement a brand's leadership with specialist builders' merchants?
- Pavatex Zolpan - What marketing and editorial approach can draw specifiers' attention to an innovation?
- Knauf Insulation - How do you strengthen your relationship with tradespeople and make an effective move into social media?
- Isover - How do you guide professionals and private individuals through their renovation project?
- Dispano - How do you support tradespeople as closely as possible to their needs?
- Terreal - How do you energise and engage a community of tradespeople around a brand's values?
- Festool - How do you run sales activations for a community of tradespeople all year round?
- Dispano - How do you create a lasting collaboration between a leading merchant and a communication agency?
- Asturienne - How do you build a meaningful sales campaign to drive purchases and build loyalty?
- Rockfon - How do you create special connections with construction specifiers at a trade show?
- P.A.I - How do you make shelving attractive and impactful for tradespeople?
- Point P - How do you make professionals' daily lives easier and save them time?
- Mapei - How do you improve readability and clarify the product offering at a point of sale?
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The culturepros blog
- Club or programme: choosing the right lever to drive your sell-out in construction
- One trophy, three years of hard graft: a look back at France Matériaux's transformation
- Creativity: the last non-standardised space in construction communication?
- Construction: communication put to the test of specification
- Low carbon in construction: why everyone is talking about it… and why no one is listening any more
- Construction communication
- Setting course for commercial property! What if that is where your next growth will play out?
- Customer testimonials: the ROI content for construction industry brands
- 2026 Barometer: construction and marketing
- Making a success of your product launch in construction in 2025: a how-to guide
- Communication and regulation: how are construction companies embracing EPR?
- Putting services back at the heart of the customer experience
- Environmental claims in construction
- Construction crisis
- Tradespeople and CSR
- Communicating in 2024
- Renovation: the new promised land for construction brands? Communicating effectively in a buoyant market
- What are the communication challenges facing construction manufacturers in 2023-2024? Interview with Fouzia Salhi, Marketing Director at BMI France
- Construction manufacturers: 4 brands proving the blog (still) has its place in a B2B communication strategy!
- Construction industry crises: an opportunity for the sector's brands? Towards communication that creates value and connection
- 2023: what if now were the right time to rethink your email marketing strategy? 3 tips to help construction manufacturers keep performing
- What is the point of content marketing in construction? Everything you always wanted to know but never dared to ask
- Construction industry brands: why you need to ramp up on LinkedIn in the coming months
- Product catalogues: 10 mistakes to avoid when creating or overhauling yours!
- Construction brands: how (not) to nail your product launch in three key steps
- Construction manufacturing: how to get to grips with the sector's (new) marketing challenges
- What are the communication challenges for construction manufacturers in 2022? Interview with Stephen Wisniewski and Dominique Granseigne, marketing management, Xella France)
- Manufacturers and specification: which communication strategies are the most effective?
- RE2020: communicating well to support your audiences
- RE2020 and EPR: how do you turn regulatory constraints into a communication opportunity?
- The newsletter is back in force in construction: how do you make the most of its potential?
- Négoce Magazine investigation: merchandising serves a customer journey that has become an experience
- Marketing and communication: 3 (good) reasons to choose an agency specialising in construction
- Residential specification: 4 tips to boost your communication strategy
- Construction manufacturers: to engage your audiences, create value-added content
- Négoce Magazine investigation: “We need to build bonds to give value back to the product”
- Construcom Awards 2020: the agency wins the trophy in the “Strategic approach – 360° communication” category
- Manufacturer / tradesperson relations: building bonds to build brand preference
- Who is the construction tradesperson in 2020: when trust lies at the heart of the relationship with brands
- Building bonds with engineering consultancies: what if a magazine became the essential tool in your communication strategy?
- Construction manufacturers: it is time to speak directly to tradespeople
- Addressing architects and engineering consultancies: 3 golden rules for getting your solutions specified
- Building specification: an ultra-connected audience looking for value-added content
- Building specification: the future of manufacturers' brands?
- B2B digital marketing: your checklist for a winning strategy in building and construction
- Digital communication: is content (only) for the web?
- B2B influencer marketing: the new holy grail for brands?
- BIM in construction: a new opportunity to communicate with specifiers?
- Digital and construction: time to bust the myths!
- B2B customer acquisition: deploy an effective programme!
- Automated page layout: save time (...and money!)
- Supporting brands: a long-term partnership
- 2018: afraid of change? Your agency by your side
- Press relations: engage proof-based messaging!
- Inbound marketing: digital puts your content to work!
- Upgrading your website: 4 tips for a successful project!
- B2B product launches: sales teams on the front line!
- Digital publications: how to enrich the customer experience?
- In-store activation: our tips for maximising the R.O.I of your campaign
- Boosting specification: from mass communication to a privileged relationship
- Product catalogues: turn yours into a genuine business tool!
- Contact us