It was in an “afterwork” atmosphere that the second CONSTRUCOM AWARDS ceremony (Groupe Batiactu) took place on Thursday 5 March in the 9th arrondissement of Paris. An opportunity to celebrate creativity and originality, as well as digital campaigns from the construction marketing and communication sectors. A look back at a festive evening.
With Isover and Convergence, the jury appreciated a funny, innovative campaign that answers the brief in a coherent way.
Under the banner of diversity and digital challenges, the awards recognised the dynamism of the sector's companies, from major groups to SMEs. The jury* particularly appreciated the quality and richness of the entries. In all, 9 prizes were awarded over the course of the evening.
Alongside its client Isover Saint-Gobain, the French insulation leader, the agency won the trophy in the prestigious “Strategic approach – 360° communication” category. It rewards the entire body of work developed around the Isophonic initiative: a comprehensive programme to raise awareness of acoustic comfort and support professionals and the general public — you can find the full case study by clicking here.
The jury notably praised “a funny, innovative campaign that answers the brief in a coherent way”.
Paul Ricateau, managing partner at Convergence
“The prize we received rewards several months of work between the agency's team and our client: we are all, of course, very proud of it, and it will be a great pleasure to come back next year to put our title on the line!”
At the end of the ceremony, guests were able to mingle and chat over a cocktail in an Italian, dolce vita atmosphere. Beyond this exceptional award, the evening was an opportunity to share a special moment of meetings and conversations with the sector's leading figures. A now unmissable rendezvous, in a convivial and professional atmosphere!
* The jury was made up of Anaïck Cucheval, communications director of the FFB, Isabelle Planchais, communications director of the CAPEB, Florence Ferry, communications director of the CSTB, Julien Pansu, director of communications, multimedia and audience development at the Pavillon de l'Arsenal, Pauline Polgar, editorial director, and Céline Galoffre, editor-in-chief of ConstruCom.