How to support renovation in the construction industry's key sectors?
3 white papers to influence decision-makers
Sharing Saint-Gobain's vision with specifiers
The construction industry is facing major challenges today: the energy transition, bringing infrastructure up to standard, and the need to renovate ageing buildings to meet environmental and social requirements. In response to these challenges, the Saint-Gobain Group called on our agency to produce three strategic white papers designed to support specifiers – project owners and contractors – in their renovation projects.
These documents set out to provide an informed vision, concrete solutions and fresh perspectives for the renovation of social housing, schools and healthcare facilities.
The aim was to give decision-makers forward-looking tools that showcase Saint-Gobain's solutions while offering broader reflection on the challenges of renovation.
We handled the creation of all three white papers from end to end, from concept and copywriting through to graphic design and layout. One of the key aspects of the assignment was conducting numerous interviews with opinion leaders in the sectors concerned: academics and researchers, architects, project owners and local authorities in particular.
These many testimonials lent weight and credibility to the Saint-Gobain Group's messages, enriching the brand's proposals with real-world perspectives.
Renovating healthcare facilities:
This white paper addresses the challenges specific to healthcare facilities, particularly energy management and compliance with health and safety standards. It presents tailored solutions for renovating these essential infrastructures, especially with regard to their environmental footprint.
At the heart of the sector's challenges
Throughout the project, we worked hand in hand with Saint-Gobain to ensure the white papers met the expectations of their target audience. Beyond the technical content and proposed solutions, we made sure each white paper served as a genuine forward-looking tool, decoding market trends and regulatory developments.
The aim was to give specifiers a read that is both practical and visionary, helping them anticipate tomorrow's challenges and guiding them through their projects.
Results: high visibility and direct impact
The impact of the initiative was reinforced when the white paper on social housing renovation was personally handed to Olivier Klein, France's Minister Delegate for Cities and Housing, at the 2022 “IMMO Le Congrès Immobilier FNAIM”. The event enabled Saint-Gobain to showcase its expertise and open a direct dialogue with key public decision-makers.
The other white papers were also widely distributed, helping cement Saint-Gobain's position as a key player in the energy renovation of buildings.
Conclusion
A stronger position
Through this collaboration, Saint-Gobain has not only deepened its relationships with its specifiers, but also consolidated its position as a leader in the energy renovation sector.
This assignment demonstrates our ability to support our clients on projects that are both strategic and high-impact, while delivering turnkey communication solutions, from design through to distribution.
Our finest collaborations, told by the people who know them best
In CONVERGENCE we found much more than a marketing agency: a true strategic partner, able to understand our challenges, take ownership of our objectives and turn them into impactful campaigns, always delivered with professionalism, creativity and positive energy.
Nadine C. & Marion C. Marketing and Communications Officers
Thanks to Convergence's expertise in the construction sector, we were able to move forward much faster, developing tools perfectly suited to the specific needs of our B2B audience.
Rami J. Marketing and Communications Director
Since I arrived in the construction sector, working with Convergence has been a real asset. Their understanding of the market and its customers, their creativity and the quality of their support bring genuine added value to our campaigns. A trusted partner who is a pleasure to work with.
Valentine G. Marketing Manager
When the time came to unveil our new brand platform, Convergence found just the right words to create a clear, impactful identity for us. Clients and employees alike embraced it immediately.
Priscille T. Operational Marketing Manager
Convergence imagined and delivered the tools best suited to the launch of our Elixair range, thanks to their knowledge of our sector, the quality of their work and their ability to push our thinking ever further. A true partnership of equals where we challenge each other to keep improving!
Katerina V. Global Communication Manager Pam Building
The Convergence teams supported us in defining and structuring our new range. They helped us design a universe, messages and tools perfectly suited to our target audience, to convey the key information clearly and powerfully.
Alexandre P. Product, Communications and Digital Manager
Attentiveness, responsiveness, expertise and creativity are the words that best sum up our collaboration with Convergence. The agency has supported JELD-WEN in developing the brand for several years and has created a genuine campaign tone that quickly became the brand's signature.
Anne R. Marketing and Communications Manager
Convergence's specialisation makes all the difference! I particularly appreciate their responsiveness, their ability to listen and the thinking they bring to our projects. Their strategic and operational support makes for a valuable, effective collaboration.
Virginie Q. Operational Marketing & Communications Manager
Convergence stands out for its agile, professional support, offering excellent expertise across all of our launch projects. Strategies are tailor-made to our objectives and communication is always transparent!
Juliette T. Communications Manager
Convergence provides us with high-quality support, delivered by a responsive and fully committed team. Their excellent understanding of our challenges and specific needs, combined with their creativity and ability to deliver, is a real asset.
Eugénie C. Communications Manager
A responsive, available and highly rigorous team, with solid expertise in the construction sector and consistently sound advice. Their creative approach gave our catalogue a real boost. A big thank you to the whole Convergence team for their commitment and the quality of this great collaboration.
Lauren C. Publishing Manager
Thank you for your support — a successful campaign on every level, with KPIs that put a big smile on our faces 🤩
Anaïs G. Digital Specialist
Working with Convergence means being able to put yourself in the hands of an enthusiastic, efficient team that understands our business challenges perfectly. Thank you for bringing our projects to life.
Alizée E. B2B2C Marketing Project Manager
Beyond the support we receive throughout a project, what is particularly valuable when working with Convergence is the upstream phase: they take the time to analyse the environment and the target audiences, and to take a step back. That is very important for our strategic projects!
Nicolas B. Client Marketing and Training Manager
Convergence has been able to adapt to our organisation and has become a genuine day-to-day support as a hyper-specialist in communication for the construction industry.
Maxime B. Communications, Marketing and Specification Manager
Convergence has supported us for 5 years, on one-off projects as much as on more strategic challenges. Their knowledge of the sector, of our clients and of our challenges is genuine added value, and our collaboration grows richer project after project.
Aurélie B. Client Marketing and Communications Manager
A great day-to-day collaboration: the team immediately understood the PUM universe, while bringing innovative ideas to the table. Special thanks to Véronique for the quality of our exchanges and her responsiveness, which make projects smooth and efficient.
Lea C. Commercial Communications Officer
Working with Convergence makes a real difference on the various topics that concern us as a construction manufacturer. We don't need to train them — they already know the market.
Stefen W. Communications Officer
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