The agency
The agency

Convergence

Our expertise

Our team
Who are we?

Since 1988, Convergence has been the communications and customer marketing agency specialising in the construction, building and housing industries.
Find out more

Success is a team effort!

Project managers, creatives, strategists, designers, copywriters, graphic artists, web developers and more: come and meet our talented team!
Meet the team
Your challenges
Your challenges

Launching a product, range or service
Building preference among tradespeople
Inspiring and guiding specifiers
Building a strong and distinctive brand
Energising your distribution networks (builders' merchants, DIY superstores)
Growing your business through operational marketing
Designing high-impact communication campaigns
Creating targeted content and communication materials
Why choose an agency specialising in building, construction & housing?

We speak your language, know your target audiences and understand your challenges. Convergence helps you rise to the communication challenges of a sector undergoing profound transformation.
Discover our expertise Browse our projects
Clients & case studies

All our projects Clients & case studies

How do you reposition a heritage brand to support its move upmarket?

Transforming the perception of an iconic material to open up new specification territories

View the case study

How do you celebrate a brand anniversary alongside the trade?

A campaign that celebrates the brand by talking about others

View the case study

How do you turn a sales campaign into a must-attend event?

When a sell-out campaign is fully embraced on the ground

View the case study

Construction brands: what can we do for you?

Since 1988, Convergence has provided recognised expertise to players in the construction, building and housing sector. By approaching brands through their business challenges, we place consultancy and customer insight at the heart of everything we do.
The culturepros blog

Visit the blog The culturepros blog

GEO : le nouveau champ de bataille de la prescription BTP Vos clients posent déjà des questions sur vos produits à ChatGPT. Vous savez ce qu'il répond ? Nous avons interrogé les IA sur les marques du bâtiment. Les résultats disent quelque chose de très précis sur ce qui va se jouer dans les 24 prochains mois.

Paul Ricateau

9 min

Read the article

Club or programme: choosing the right lever to drive your sell-out in construction Activating your tradespeople is built around a triptych: relational, transactional, service-based.

Véronique Giraudeau

6 min

Read the article

One trophy, three years of hard graft: a look back at France Matériaux's transformation France Matériaux wins the 2026 Trophée Stratégie d'Enseigne for builders' merchants. A look back at a repositioning launched in 2022 with one conviction: turning independence into an offensive strategy.

Paul Ricateau

4 min

Read the article

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culturepros the blog

10 September 2026

9 min

GEO : le nouveau champ de bataille de la prescription BTP : Vos clients posent déjà des questions sur vos produits à ChatGPT. Vous savez ce qu'il répond ? Nous avons interrogé les IA sur les marques du bâtiment. Les résultats disent quelque chose de très précis sur ce qui va se jouer dans les 24 prochains mois.

Paul Ricateau

26 March 2025

7 min

2026 Barometer: construction and marketing : B2B communication and customer marketing trends in the construction and housing industry

Paul Ricateau

16 July 2026

6 min

Club or programme: choosing the right lever to drive your sell-out in construction : Activating your tradespeople is built around a triptych: relational, transactional, service-based.

Véronique Giraudeau

12 June 2026

4 min

One trophy, three years of hard graft: a look back at France Matériaux's transformation : France Matériaux wins the 2026 Trophée Stratégie d'Enseigne for builders' merchants. A look back at a repositioning launched in 2022 with one conviction: turning independence into an offensive strategy.

Paul Ricateau

12 June 2019

3 min

Addressing architects and engineering consultancies : 3 golden rules for getting your solutions specified

Paul Ricateau

12 December 2019

4 min

Building bonds with engineering consultancies : what if a magazine became the essential tool in your communication strategy?

Paul Ricateau

07 November 2023

7 min

Renovation: the new promised land for construction brands? : Communicating effectively in a buoyant market

Véronique Giraudeau

17 February 2025

6 min

Making a success of your product launch in construction in 2025: a how-to guide :

Paul Ricateau

13 October 2025

4 min

Construction communication: between AI and closeness to the field, how Recticel is preparing for 2026 : A constructive perspective with Marion Chateauraynaud and Nadine Coquelin, communicators at the heart of the transformation

Paul Ricateau

06 May 2026

5 min

Creativity: the last non-standardised space in construction communication? : Creativity is not just a pretty visual. It is thinking what others, and AI, do not.

Paul Ricateau

09 February 2026

5 min

Low carbon in construction: why everyone is talking about it… and why no one is listening any more : An omnipresent subject, but one that is less and less legible

Véronique Giraudeau

02 July 2024

5 min

Environmental claims in construction : How are regulatory changes shaping brand communication?

Manon Tual