Peace of mind comes with day-to-day support
How do you build a lasting commitment alongside a brand?
A French manufacturer of thermal comfort solutions for the home for over 50 years, Atlantic (a Groupe Atlantic brand) stands out for its multi-energy, multi-function approach, which gives it undisputed leadership in its market.
Against the backdrop of an evolving brand platform – now built around an overarching promise of "serenity" – the manufacturer called on Convergence for advice, design and effective roll-out of its communication and relationship marketing strategy across the residential, multi-occupancy and commercial markets. Comprehensive, day-to-day support that calls for a specific support methodology.
BrandAtlantic (Groupe Atlantic)
SectorHousing
BusinessHeating, air conditioning & ventilation
Website atlantic-pros.fr
First and foremost, structuring the messaging
Substance before style: the agency's first priority is supporting Atlantic in building its brand messaging and spreading it effectively, particularly among the sales force (account managers, specifiers). The objective: to carry Atlantic's new communication territory, identify and remove obstacles, foster genuine ownership of the messaging and commit the teams to relaying it effectively
It is through a co-constructed approach — notably via collaborative workshops, serious games and field visits — that the agency ensures the sales force truly takes ownership of the messaging. Ultimately, it is a genuine personalised "toolbox" that will enable everyone to be a brand ambassador, on the front line with their customers.
Every account manager and specifier will find sales pitch documents, pitches, key messages, communication materials and more.
Next, making expertise known
As part of the Mondial du Bâtiment 2019, and particularly with a view to the INTERCLIMA trade show where the manufacturer has a major presence, Convergence was commissioned to design, write and produce the brand brochure, whose purpose was to present Atlantic – notably within its new brand platform.
A stylistic exercise showcasing all of the manufacturer's expertise across its different markets and to a wide variety of audiences: installers, builders, specifiers, commissioning clients and design consultancies.
Finally, bringing the brand to life all year round
Alongside Atlantic, the agency helps define and roll out the communication strategy for the residential, multi-occupancy and commercial markets. Including:
- Multichannel strategic consulting, customer segmentation and market approach
- Brand communication and structuring the customer messaging
- Annual activation programme, strategic planning
- Product and sales communication to carry innovations and energise the sales channel (sales support tools, launch campaigns…)
- Relationship marketing aimed at building bonds (newsletter, magazine, content…)
It is by keeping the brand's voice active throughout the year that Atlantic intends to build bonds and enrich its customer relationships with the players in specification: housebuilders, social housing providers, property developers, design consultancies and facility operators.
The CONVERGENCE solution
Moving from strategic consulting to the operational delivery of the actions developed.
When the stakes are high (company context, strategic projects, strong ambitions…), some brands choose to lean on a trusted partner who can support them through the different phases of their thinking and in driving their annual strategy.
It is notably through its specialisation in construction markets that Convergence makes it possible to move from strategic consulting to the operational delivery of the actions developed.
By immersing itself at the heart of the brand and developing a support methodology, the agency becomes a partner in the success of construction manufacturers. This notably involves setting up a dedicated project team, a specific methodology, and a strong commitment to driving the projects entrusted to it.
Our finest collaborations, told by the people who know them best
A responsive, available and highly rigorous team, with solid expertise in the construction sector and consistently sound advice. Their creative approach gave our catalogue a real boost. A big thank you to the whole Convergence team for their commitment and the quality of this great collaboration.
Lauren C. Publishing Manager
In CONVERGENCE we found much more than a marketing agency: a true strategic partner, able to understand our challenges, take ownership of our objectives and turn them into impactful campaigns, always delivered with professionalism, creativity and positive energy.
Nadine C. & Marion C. Marketing and Communications Officers
Convergence's specialisation makes all the difference! I particularly appreciate their responsiveness, their ability to listen and the thinking they bring to our projects. Their strategic and operational support makes for a valuable, effective collaboration.
Virginie Q. Operational Marketing & Communications Manager
Thanks to Convergence's expertise in the construction sector, we were able to move forward much faster, developing tools perfectly suited to the specific needs of our B2B audience.
Rami J. Marketing and Communications Director
Since I arrived in the construction sector, working with Convergence has been a real asset. Their understanding of the market and its customers, their creativity and the quality of their support bring genuine added value to our campaigns. A trusted partner who is a pleasure to work with.
Valentine G. Marketing Manager
Attentiveness, responsiveness, expertise and creativity are the words that best sum up our collaboration with Convergence. The agency has supported JELD-WEN in developing the brand for several years and has created a genuine campaign tone that quickly became the brand's signature.
Anne R. Marketing and Communications Manager
A great day-to-day collaboration: the team immediately understood the PUM universe, while bringing innovative ideas to the table. Special thanks to Véronique for the quality of our exchanges and her responsiveness, which make projects smooth and efficient.
Lea C. Commercial Communications Officer
When the time came to unveil our new brand platform, Convergence found just the right words to create a clear, impactful identity for us. Clients and employees alike embraced it immediately.
Priscille T. Operational Marketing Manager
Thank you for your support — a successful campaign on every level, with KPIs that put a big smile on our faces 🤩
Anaïs G. Digital Specialist
Convergence has been able to adapt to our organisation and has become a genuine day-to-day support as a hyper-specialist in communication for the construction industry.
Maxime B. Communications, Marketing and Specification Manager
Convergence provides us with high-quality support, delivered by a responsive and fully committed team. Their excellent understanding of our challenges and specific needs, combined with their creativity and ability to deliver, is a real asset.
Eugénie C. Communications Manager
Working with Convergence means being able to put yourself in the hands of an enthusiastic, efficient team that understands our business challenges perfectly. Thank you for bringing our projects to life.
Alizée E. B2B2C Marketing Project Manager
Beyond the support we receive throughout a project, what is particularly valuable when working with Convergence is the upstream phase: they take the time to analyse the environment and the target audiences, and to take a step back. That is very important for our strategic projects!
Nicolas B. Client Marketing and Training Manager
Convergence imagined and delivered the tools best suited to the launch of our Elixair range, thanks to their knowledge of our sector, the quality of their work and their ability to push our thinking ever further. A true partnership of equals where we challenge each other to keep improving!
Katerina V. Global Communication Manager Pam Building
Convergence stands out for its agile, professional support, offering excellent expertise across all of our launch projects. Strategies are tailor-made to our objectives and communication is always transparent!
Juliette T. Communications Manager
The Convergence teams supported us in defining and structuring our new range. They helped us design a universe, messages and tools perfectly suited to our target audience, to convey the key information clearly and powerfully.
Alexandre P. Product, Communications and Digital Manager
Convergence has supported us for 5 years, on one-off projects as much as on more strategic challenges. Their knowledge of the sector, of our clients and of our challenges is genuine added value, and our collaboration grows richer project after project.
Aurélie B. Client Marketing and Communications Manager
Working with Convergence makes a real difference on the various topics that concern us as a construction manufacturer. We don't need to train them — they already know the market.
Stefen W. Communications Officer
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