How do you support tradespeople right where the worksite happens?
Rolling out communication that is genuinely useful to the pros and talks straight
An evolving regulation, a leadership role to assert
In 2025, the NF C 15-100 standard is undergoing a major overhaul. This regulation, the cornerstone of electrical installations in France for more than 20 years, now includes new requirements covering energy efficiency, fire safety, IRVE and overall performance. Changes that were expected... but often dreaded by on-site professionals and tradespeople.
For Hager, a leading brand in electricity and connectivity, this evolution represents a strategic opportunity: to be seen not only as a supplier of innovative, reliable solutions, but also as a genuinely educational and reassuring partner, close to tradespeople and their needs.
- Explain the impact of the new standard in a simple, concrete way.
- Get ahead of tradespeople's issues and their needs on the ground: understanding and implementing the new standard with complete peace of mind
- Strengthen Hager's position as an industry benchmark, beyond the product.
- Create engagement with a highly relatable approach, both educational and human.
All delivered in a simple, accessible, almost conversational tone that speaks to the pros without talking down to them.
Taglines such as "Hager vous tient au courant !", "Avec Hager, pas besoin de monter en tension" and "Vous ne serez pas à la masse" build a strong bond with the target audience, while providing reassurance about the support on offer.
By giving electricians a “huge” helping hand, the brand positions itself as a partner in successful worksites.
A web series to explain the key points of the standard in plain terms
The "Le coup de main de David" web series features a Hager expert in real worksite situations. Each episode (1 minute) covers a key theme of the standard (IRVE, surge protection, heat pumps, AFDD...), with a tone that is professional, friendly and lightly humorous, building rapport and closeness with Hager.
David, the main character of the series, embodies the brand's values: expertise, accessibility, reliability. He becomes a positive reference figure for electricians — the one who explains without ever judging and shares his experience without jargon.
This 10-episode video web series is designed in a vertical format, perfectly suited to the brand's social media channels: LinkedIn, Facebook, Instagram etc.
RESULTS
A campaign that talks straight and talks pro
With this campaign, Hager fully embraces its role as a "trailblazer brand" and anchors itself in useful, human and engaging content-driven communication.
Early feedback is very positive: the campaign is sparking conversation, the content is being widely shared on social media, and the web series episodes are becoming educational references.
With "Les normes coup de main", Hager proves you can talk standards without killing the mood. And the whole industry comes out a winner.
You too can make education a brand lever: shall we talk it over a coffee?
Our finest collaborations, told by the people who know them best
The Convergence teams supported us in defining and structuring our new range. They helped us design a universe, messages and tools perfectly suited to our target audience, to convey the key information clearly and powerfully.
Alexandre P. Product, Communications and Digital Manager
In CONVERGENCE we found much more than a marketing agency: a true strategic partner, able to understand our challenges, take ownership of our objectives and turn them into impactful campaigns, always delivered with professionalism, creativity and positive energy.
Nadine C. & Marion C. Marketing and Communications Officers
A great day-to-day collaboration: the team immediately understood the PUM universe, while bringing innovative ideas to the table. Special thanks to Véronique for the quality of our exchanges and her responsiveness, which make projects smooth and efficient.
Lea C. Commercial Communications Officer
Convergence imagined and delivered the tools best suited to the launch of our Elixair range, thanks to their knowledge of our sector, the quality of their work and their ability to push our thinking ever further. A true partnership of equals where we challenge each other to keep improving!
Katerina V. Global Communication Manager Pam Building
Convergence has been able to adapt to our organisation and has become a genuine day-to-day support as a hyper-specialist in communication for the construction industry.
Maxime B. Communications, Marketing and Specification Manager
Convergence provides us with high-quality support, delivered by a responsive and fully committed team. Their excellent understanding of our challenges and specific needs, combined with their creativity and ability to deliver, is a real asset.
Eugénie C. Communications Manager
Convergence's specialisation makes all the difference! I particularly appreciate their responsiveness, their ability to listen and the thinking they bring to our projects. Their strategic and operational support makes for a valuable, effective collaboration.
Virginie Q. Operational Marketing & Communications Manager
Attentiveness, responsiveness, expertise and creativity are the words that best sum up our collaboration with Convergence. The agency has supported JELD-WEN in developing the brand for several years and has created a genuine campaign tone that quickly became the brand's signature.
Anne R. Marketing and Communications Manager
Convergence has supported us for 5 years, on one-off projects as much as on more strategic challenges. Their knowledge of the sector, of our clients and of our challenges is genuine added value, and our collaboration grows richer project after project.
Aurélie B. Client Marketing and Communications Manager
Working with Convergence means being able to put yourself in the hands of an enthusiastic, efficient team that understands our business challenges perfectly. Thank you for bringing our projects to life.
Alizée E. B2B2C Marketing Project Manager
Beyond the support we receive throughout a project, what is particularly valuable when working with Convergence is the upstream phase: they take the time to analyse the environment and the target audiences, and to take a step back. That is very important for our strategic projects!
Nicolas B. Client Marketing and Training Manager
Thanks to Convergence's expertise in the construction sector, we were able to move forward much faster, developing tools perfectly suited to the specific needs of our B2B audience.
Rami J. Marketing and Communications Director
Working with Convergence makes a real difference on the various topics that concern us as a construction manufacturer. We don't need to train them — they already know the market.
Stefen W. Communications Officer
Convergence stands out for its agile, professional support, offering excellent expertise across all of our launch projects. Strategies are tailor-made to our objectives and communication is always transparent!
Juliette T. Communications Manager
When the time came to unveil our new brand platform, Convergence found just the right words to create a clear, impactful identity for us. Clients and employees alike embraced it immediately.
Priscille T. Operational Marketing Manager
A responsive, available and highly rigorous team, with solid expertise in the construction sector and consistently sound advice. Their creative approach gave our catalogue a real boost. A big thank you to the whole Convergence team for their commitment and the quality of this great collaboration.
Lauren C. Publishing Manager
Thank you for your support — a successful campaign on every level, with KPIs that put a big smile on our faces 🤩
Anaïs G. Digital Specialist
Since I arrived in the construction sector, working with Convergence has been a real asset. Their understanding of the market and its customers, their creativity and the quality of their support bring genuine added value to our campaigns. A trusted partner who is a pleasure to work with.
Valentine G. Marketing Manager
Discover our projects and work through our client case studies
Discover all our case studies
How do you celebrate a brand anniversary alongside the trade? A campaign that celebrates the brand by talking about others
How do you turn a sales campaign into a must-attend event? When a sell-out campaign is fully embraced on the ground
How do you turn a loyalty programme into an engaging relationship lever? Convergence supports Socoda in modernising its B2B loyalty programme
How do you relaunch a range in an ultra-competitive market? Creating preference among tradespeople by turning a technical task into a source of pleasure.
How do you turn a technical brand into a strategic partner for architects? Showcasing expertise to create value and anchor the B2B relationship for the long term.
