A new price-and-stock catalogue for civil engineering pros
How do you make professionals' daily lives easier and save them time?
With its 60 points of sale across France, POINT.P Travaux Publics has become, in less than 10 years, the French leader in specialist distribution of civil engineering materials.
In 2017, the banner wanted to offer all of its customers, for the first time, complete visibility over its stock.
How? By creating a unique " price / stock " tool covering all its market solutions. A catalogue whose design, production and roll-out it entrusted to Convergence.
BrandPOINT.P Travaux Publics
SectorSpecialist materials merchant
BusinessCivil engineering, roads and utilities
Website pointp.fr
A sizeable undertaking that had to be delivered in record time and required rigorous organisation
More than a catalogue, the banner wanted an extremely comprehensive tool, produced in 7 versions for 7 regions. A sizeable undertaking that had to be delivered in record time and required rigorous organisation. With good reason — the "price / stock" catalogue means:
- 2,500 pages and 7 different versions
- From 3,000 to 6,000 products depending on the region
- Product availability by branch
- A selection of 1,000 products in stock across all branches
- Practical information and key market figures
- An annual update for "real-time" product information
2,500 pages in 8 weeks: challenge met! It is our deep market culture and our view from the field that make it possible to deliver such a project in so little time. Our expertise and our methodology allow us to optimise every one of our actions and achieve optimal efficiency. On the production side, we use automated layout solutions that help us cut production times by nearly 60%.
Le retour d’expérience de Geoffrey Saugeon, directeur associé
A challenge met thanks to a proven methodology:
- Setting up a dedicated project team
- Marketing diagnostic, analysis of targets, practices and behaviours
- Catalogue structure: flatplan, graphic design, prioritising and segmenting the information, highlighting high-added-value content (advice, services, decision support, selection guides...)
- Production and delivery of the document, notably using automated layout solutions that cut production times by nearly 60%
Furthermore, to back and support the launch of this new tool among professionals, the agency devised and rolled out a specific programme: interactive digital publications by region, text-message and e-mailing campaigns, an in-store activation programme (posters, banners, totems, displays and stands)...
Results
For the first time, POINT.P Travaux Publics offered an operational tool giving all of its customers " real-time " visibility over its price / stock offering
All the conditions were in place to make the launch of this new catalogue a genuine event within the banner.
For the first time, POINT.P Travaux Publics offered an operational tool giving all of its customers " real-time " visibility over its price / stock offering.
A success at every level of the company, as everyone would agree that this catalogue is a new efficiency tool serving professionals.
Our finest collaborations, told by the people who know them best
Beyond the support we receive throughout a project, what is particularly valuable when working with Convergence is the upstream phase: they take the time to analyse the environment and the target audiences, and to take a step back. That is very important for our strategic projects!
Nicolas B. Client Marketing and Training Manager
Working with Convergence means being able to put yourself in the hands of an enthusiastic, efficient team that understands our business challenges perfectly. Thank you for bringing our projects to life.
Alizée E. B2B2C Marketing Project Manager
Convergence imagined and delivered the tools best suited to the launch of our Elixair range, thanks to their knowledge of our sector, the quality of their work and their ability to push our thinking ever further. A true partnership of equals where we challenge each other to keep improving!
Katerina V. Global Communication Manager Pam Building
Thanks to Convergence's expertise in the construction sector, we were able to move forward much faster, developing tools perfectly suited to the specific needs of our B2B audience.
Rami J. Marketing and Communications Director
A responsive, available and highly rigorous team, with solid expertise in the construction sector and consistently sound advice. Their creative approach gave our catalogue a real boost. A big thank you to the whole Convergence team for their commitment and the quality of this great collaboration.
Lauren C. Publishing Manager
Convergence stands out for its agile, professional support, offering excellent expertise across all of our launch projects. Strategies are tailor-made to our objectives and communication is always transparent!
Juliette T. Communications Manager
Convergence's specialisation makes all the difference! I particularly appreciate their responsiveness, their ability to listen and the thinking they bring to our projects. Their strategic and operational support makes for a valuable, effective collaboration.
Virginie Q. Operational Marketing & Communications Manager
Convergence has been able to adapt to our organisation and has become a genuine day-to-day support as a hyper-specialist in communication for the construction industry.
Maxime B. Communications, Marketing and Specification Manager
Since I arrived in the construction sector, working with Convergence has been a real asset. Their understanding of the market and its customers, their creativity and the quality of their support bring genuine added value to our campaigns. A trusted partner who is a pleasure to work with.
Valentine G. Marketing Manager
Convergence has supported us for 5 years, on one-off projects as much as on more strategic challenges. Their knowledge of the sector, of our clients and of our challenges is genuine added value, and our collaboration grows richer project after project.
Aurélie B. Client Marketing and Communications Manager
In CONVERGENCE we found much more than a marketing agency: a true strategic partner, able to understand our challenges, take ownership of our objectives and turn them into impactful campaigns, always delivered with professionalism, creativity and positive energy.
Nadine C. & Marion C. Marketing and Communications Officers
Thank you for your support — a successful campaign on every level, with KPIs that put a big smile on our faces 🤩
Anaïs G. Digital Specialist
A great day-to-day collaboration: the team immediately understood the PUM universe, while bringing innovative ideas to the table. Special thanks to Véronique for the quality of our exchanges and her responsiveness, which make projects smooth and efficient.
Lea C. Commercial Communications Officer
The Convergence teams supported us in defining and structuring our new range. They helped us design a universe, messages and tools perfectly suited to our target audience, to convey the key information clearly and powerfully.
Alexandre P. Product, Communications and Digital Manager
Convergence provides us with high-quality support, delivered by a responsive and fully committed team. Their excellent understanding of our challenges and specific needs, combined with their creativity and ability to deliver, is a real asset.
Eugénie C. Communications Manager
Attentiveness, responsiveness, expertise and creativity are the words that best sum up our collaboration with Convergence. The agency has supported JELD-WEN in developing the brand for several years and has created a genuine campaign tone that quickly became the brand's signature.
Anne R. Marketing and Communications Manager
When the time came to unveil our new brand platform, Convergence found just the right words to create a clear, impactful identity for us. Clients and employees alike embraced it immediately.
Priscille T. Operational Marketing Manager
Working with Convergence makes a real difference on the various topics that concern us as a construction manufacturer. We don't need to train them — they already know the market.
Stefen W. Communications Officer
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